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AI in UX: A Practical Tool, Not a Magic Button
AI is quickly becoming part of the everyday UX and product design workflow. For some people, it feels like a threat. For others, it looks like a shortcut that can magically solve research, design, writing, and prototyping. In reality, it is neither. The most useful way to think about AI in UX is simple: AI…
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Key Principles Of User Centered Design
. By understanding their goals and needs through research and testing, the design can emphasize the essential functions and ensure a seamless user experience that guides them towards achieving their objectives efficiently.
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Simplify And Add Lightness
This principle was coined by Colin Chapman, the founder of Lotus Cars, who believed that removing unnecessary complexity and weight from a design could result in a better-performing product.
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Zingtree: Interactive Decision Trees, Guides & Scripts
Zingtree is an online toolkit for creating interactive decision trees and troubleshooters, which empowers companies to give their customers a quick, efficient way of getting answers quickly.
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Efficiency and User Experience: Assembla.com’s Successful Navigation Overhaul
New navigation significantly simplifies all main use cases and users flows allowing teams to find and collaborate on their work faster and easier.
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The MVP end-to-end design for car service application tailored for company car fleets
An MVP end-to-end design for a scheduling and reservations management app. All suited for corporate & company car fleets customers.
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Streamlining Decision Trees Management with Folder Organization: A UX Design Case Study for Zingtree.com
A complete UX design for the “Manage Trees with Folders” feature is to improve the usability and user experience of the decision tree management system.
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Data-based UX & Product Design: A Look at My Time at Assembla.com
I have been working with Assembla.com for 7 years and have contributed significantly to the development of the user interface that is currently featured in the application.







