The MVP end-to-end design for car service application tailored for company car fleets

The Idea

Create an MVP end-to-end design for a scheduling car service application tailored for company car fleets needs, under an industry-specific search engine for services distributed by Glowee.

The application should be available for Glowee partners and new individual “shops”.

High-level concept

Design the mobile app interface allows to:

Main use cases:

• Book a service at any partner in the Glowee network.
• Handle payments for individual customers, and subscription deals for the company fleets.
• Simple overview for fleet or company managers.

Background

Glowee is a new brand for one of its country-wide corporate fleets cars services. As they handle the contracts mostly by outsourcing them to private contractors all over the EU, they are looking for a simple system to centralize booking & payments management. As the requirements fit any car-service “shop” the idea extended to an open app allowing “shops” to signup and potentially extend their network, or use the app on a subscription basis.

Research the problem

During pre-project meetings, we were able to define a few more key points, problems, and basic personas.

• As the service booking requests go via operator (3rd person), and are based on a manual search & phone calls, the coordination of all requests takes a lot of resources.
• Contracted “shops” are often not aware of a potential service that may be performed in their location.
• Fleet car users have to accept a request via phone call and manually most often also call the service place for confirmation. The “fleet” type services still often need a manual document signing, especially in “emergency” cases, causing a lot of complaints.
• If the service needs an additional charge, the car driver is often forced to use cash 3rd person operator is involved in the payment process.
• Fleet drivers may often contact service shops on their own which then needs to be arranged afterward.
• Their internal service shops network uses different booking apps & methods, often paper notebooks at each point.

Collect Data

As nobody in the team was a real service shop employee, I pulled a real car wash place with a wide offer of services into the discussion. We have presented the concept and shared some “pencil” sketches with their managers and employees. That gave us a better perspective revealing a few more pain points from their side, which were not related to the MVP scope, but should be solved in the project design itself.

Dig the competition. There is plenty we can learn from already existing products serving similar purpose. That’s why I researched, used, tested & trailed a selection of currently available applications.

The project definition

The next step was to utilize all gathered data, information, and findings to create a clear definition of the project plan and deliverables. Our main use cases were:

• Find, schedule, and complete chosen service – as a car user, in a few clicks book the selected service using the mobile app, no cash, no signing, no car ownership confirmation.
• Accept, create, change or re-schedule any service – as shop employees use a calendar interface to manage your shop reservations.